When you're looking at growing your practice, there's a temptation towards having an in-depth look at other hypnotherapists and how they market themselves. But we're here today to explain that it's more important to be authentic, rather than emulating others. Here's the #1 reason why I say this, you never know how successful somebody else is, really. Over the years, I've heard other hypnotherapists claim everything from being multi-millionaires and working 70 hour weeks, to making £100K a month and working regularly with movie stars. There may be some truth to these claims (and call me cynical if you like), but I'm willing to bet that there's a good bit of embellishment going on in these statements too. The other problem with comparing yourself is that it can really knock your … [Read more...] about Being authentic when running a hypnotherapy practice
blog posts for professional hypnotherapists
Blossom: a social media branding pack
We are pleased to announce that we've added a new marketing and branding product to our store. Our 'Blossom' Instagram background pack was built specifically for Instagram, but can be used on Facebook and on your websites too, thus creating a cohesive look across all of your social media pages and website. To view and/or purchase the backgrounds, see below. View the item in store here. https://hypnoticuniverse.org/shop/blossom-instagram-canva-backgrounds/ Next steps We offer hypnotherapy both online and face to face, as well as in your own home, if you're a blue badge holder living within approx' 10 miles of WF14 9ED. To book, just send us your availability over the next 10 to 14 days and we'll set up an initial consultation, to see how we can help you move on with your … [Read more...] about Blossom: a social media branding pack
Make your business more resilient to Covid
It's been quite the slog hasn't it, this Covid thing? Quite. The. Slog. Thankfully we, at Hypnotic Universe, are in a much better position now- because we discovered something important, early on in the pandemic. This post asks some questions which you must consider, to make your business more resilient. So, this is what Covid taught us about running a business. 1. If I was suddenly unable to see clients in person, for an extended length of time, how could I adapt, to make an income? This situation arose early in the Covid-19 pandemic, so was a realistic issue for hypnotherapists all over the world. It is important to also ask yourself in what ways are you willing to adapt? This distinction is important because, it's likely that some of the changes you could make will not suit your … [Read more...] about Make your business more resilient to Covid
Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
Years ago, if you had a subscription for anything, it was most likely for a magazine, your TV/internet, or a gym. But nowadays, you could have a subscription for almost anything! A wine club, meal delivery service, kids educational materials, even dog toys and treats! Subscriptions usually come in one of three forms: Access - access can be unlimited or limited. For example, a movie club might allow a certain number of downloads per day. Re-stock - for example, have your pet food ordered and delivered automatically on the same day each month. Acquisition - often curated related items with a particular theme, such as a gin club, featuring gin curated by top gin experts. When did it all start? I can't recall exactly when I noticed the proliferation of subscription services, … [Read more...] about Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
We’re getting there…
We have opened the site ahead of our official launch at the end of April 2022. What this means is that you might find a few things change or move place, as we shuffle things around and see what works best. If you do find something out of place, please do forgive us and feel free to let us know. Similarly, please let us know if there's something you find that isn't working for you. Although we test the site, there are always some elements which present themselves to certain users, bypassing our testing processes. I hope you find what you're looking for today but, if not, please let us know. Thanks for your patience and feedback. Next steps We offer hypnotherapy both online and face to face, as well as in your own home, if you're a blue badge holder living within approx' 10 miles of … [Read more...] about We’re getting there…
Why hypnotherapy practices should build their own marketing assets
If you're a professional hypnotherapist, you might appreciate the tip we're sharing with you today. Regardless of your practice size, we believe that you should set up your own hypnotherapy/wellness/practice email/mailing list, or other content on a system that you "own".You do not "own" your account on Facebook, Instagram, or any other social media platform. Therefore, if you build your business on someone else’s (social media, or other) platform and it starts to decline in popularity, your primary online marketing property will be stranded. Don't get stranded! This isn't to say that you should never post on your social media pages, it's saying that you shouldn't make it all about them. We offer hypnotherapy: Online and face to … [Read more...] about Why hypnotherapy practices should build their own marketing assets
New Hypnotherapist Directory Launched
We have now launched a hypnotherapist directory, which will (eventually) host a list of hypnotherapists from all over the world. This is a directory of top quality hypnotherapists who have many years of experience and/or formal qualifications or training in a relevant healthcare related field. Historically, when clients were looking for hypnoterapists, they would search for ones in their own, or nearby neighbourhoods. However, that was pre-Covid times and the world has changed significantly. Now, you can choose a hypnotherapist from anywhere in the world, because most of them offer online therapy. Advertising on a worldwide website is expected to bring you more enquiries and more sales (and experience) for you, because you can reach a significantly larger audience with a worldwide … [Read more...] about New Hypnotherapist Directory Launched
What happens when you stop focusing on weight
I can only really speak about fatness in British culture, as that is the culture which I've been part of, for the last 47 years. However, I do feel that identical outcomes could be expected for any Western civilised society. In British culture, fatness is classed as something which is easy to obtain, 'if only you tried hard enough'. It's often a difficult life, being fat in the UK. It can certainly be a lonely existence, living at the junction of fat bias and fat phobia, in the context of a capitalist society. This is even more apparent at the beginning of a new year, where it almost feels obligatory to tackle habits which impact our health - and life in general. And it is at this time of year that the 'capitalist machine' gets going full-fury, with the (predictable) increase in … [Read more...] about What happens when you stop focusing on weight
