Edited to add: check out Doxy.Me for a FREE alternative to both Zoom and MSTeams. Hopefully some of you might find this tip helpful... Zoom have now starting enforcing the 40 minute limit for their free accounts. To be honest, the amount they're charging for a paid account probably isn't cost prohibitive for most people, but it is worth checking whether you have access to similar services, that you're already paying for. If you have a paid subscription to Microsoft 365, then you likely have access to MS Teams for no additional charge. Having done a spot of Googling a few days ago, it did seem that MS subscribers should be able to access MS Teams without further charge. However, I also came across some very conflicting information. Hence, I've done some testing of my own and can … [Read more...] about Zoom alternative
Tools for professional hypnotherapists
Where’s your special place?
We have just released a new piece of artwork into our store. This is a poster featuring some possible special places, to promote visualisation of a relaxing, therapeutic place. It prompts a person to have a think about where their most relaxing place may be. If you'd like to purchase this artwork, featuring a beach, forest, garden and mountain scenes, you can access it by clicking the link below. https://hypnoticuniverse.org/shop/where-is-your-special-place-poster-digital-file-for-self-printing/ Next steps We offer hypnotherapy both online and face to face, as well as in your own home, if you're a blue badge holder living within approx' 10 miles of WF14 9ED. To book, just send us your availability over the next 10 to 14 days and we'll set up an initial consultation, to … [Read more...] about Where’s your special place?
Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
Years ago, if you had a subscription for anything, it was most likely for a magazine, your TV/internet, or a gym. But nowadays, you could have a subscription for almost anything! A wine club, meal delivery service, kids educational materials, even dog toys and treats! Subscriptions usually come in one of three forms: Access - access can be unlimited or limited. For example, a movie club might allow a certain number of downloads per day. Re-stock - for example, have your pet food ordered and delivered automatically on the same day each month. Acquisition - often curated related items with a particular theme, such as a gin club, featuring gin curated by top gin experts. When did it all start? I can't recall exactly when I noticed the proliferation of subscription services, … [Read more...] about Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
Why hypnotherapy practices should build their own marketing assets
If you're a professional hypnotherapist, you might appreciate the tip we're sharing with you today. Regardless of your practice size, we believe that you should set up your own hypnotherapy/wellness/practice email/mailing list, or other content on a system that you "own".You do not "own" your account on Facebook, Instagram, or any other social media platform. Therefore, if you build your business on someone else’s (social media, or other) platform and it starts to decline in popularity, your primary online marketing property will be stranded. Don't get stranded! This isn't to say that you should never post on your social media pages, it's saying that you shouldn't make it all about them. We offer hypnotherapy: Online and face to … [Read more...] about Why hypnotherapy practices should build their own marketing assets
Free Marketing Graphics Tool (Canva)
As a person who enjoys graphic design and have worked self-employed in the graphic arts industry on and off for 20 years, I have always been something of a 'traditionalist' in that I preferred to just create my marketing graphics and promotional materials in Photoshop. Now, although I still use Photoshop, it can take a while to create a mrketing template from scratch and - as much as I'd like to - I don't always have the time, or flexible priorites - that allows the creating of marketing and promotional materials from scratch. So, whaddya do? You use Canva! Now, I'm not a shareholder (does Canva even have shares? LOL), nor am I sponsored to create this post...heck, I'm not even a Pro subscriber. But what I am...is impressed by their tools. So, what is Canva? It is a free … [Read more...] about Free Marketing Graphics Tool (Canva)
New Hypnotherapist Directory Launched
We have now launched a hypnotherapist directory, which will (eventually) host a list of hypnotherapists from all over the world. This is a directory of top quality hypnotherapists who have many years of experience and/or formal qualifications or training in a relevant healthcare related field. Historically, when clients were looking for hypnoterapists, they would search for ones in their own, or nearby neighbourhoods. However, that was pre-Covid times and the world has changed significantly. Now, you can choose a hypnotherapist from anywhere in the world, because most of them offer online therapy. Advertising on a worldwide website is expected to bring you more enquiries and more sales (and experience) for you, because you can reach a significantly larger audience with a worldwide … [Read more...] about New Hypnotherapist Directory Launched
