When you're looking at growing your practice, there's a temptation towards having an in-depth look at other hypnotherapists and how they market themselves. But we're here today to explain that it's more important to be authentic, rather than emulating others. Here's the #1 reason why I say this, you never know how successful somebody else is, really. Over the years, I've heard other hypnotherapists claim everything from being multi-millionaires and working 70 hour weeks, to making £100K a month and working regularly with movie stars. There may be some truth to these claims (and call me cynical if you like), but I'm willing to bet that there's a good bit of embellishment going on in these statements too. The other problem with comparing yourself is that it can really knock your … [Read more...] about Being authentic when running a hypnotherapy practice
Hypnotherapy business advice
Make your business more resilient to Covid
It's been quite the slog hasn't it, this Covid thing? Quite. The. Slog. Thankfully we, at Hypnotic Universe, are in a much better position now- because we discovered something important, early on in the pandemic. This post asks some questions which you must consider, to make your business more resilient. So, this is what Covid taught us about running a business. 1. If I was suddenly unable to see clients in person, for an extended length of time, how could I adapt, to make an income? This situation arose early in the Covid-19 pandemic, so was a realistic issue for hypnotherapists all over the world. It is important to also ask yourself in what ways are you willing to adapt? This distinction is important because, it's likely that some of the changes you could make will not suit your … [Read more...] about Make your business more resilient to Covid
Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
Years ago, if you had a subscription for anything, it was most likely for a magazine, your TV/internet, or a gym. But nowadays, you could have a subscription for almost anything! A wine club, meal delivery service, kids educational materials, even dog toys and treats! Subscriptions usually come in one of three forms: Access - access can be unlimited or limited. For example, a movie club might allow a certain number of downloads per day. Re-stock - for example, have your pet food ordered and delivered automatically on the same day each month. Acquisition - often curated related items with a particular theme, such as a gin club, featuring gin curated by top gin experts. When did it all start? I can't recall exactly when I noticed the proliferation of subscription services, … [Read more...] about Why are subscription models so popular and how does this apply to my role as a hypnotherapist??
