Ok folks (I mean hypnotherapy practitioners, hypnotherapy practitioners in training, and those considering embarking on hypnotherapy practitioner courses), listen up, because I’m about to dispell a commonly taught myth.
When I was undergoing hypnotherapy training, we were taught that ‘word of mouth’ referrals just don’t happen in the realm of hypnotherapy practice. And I totally believed it because, when the reasons why were explained, it made total sense. The reason, by the way, is that clients often see us for issues for which they are ashamed, so they aren’t going to be broadcasting that ‘there’s this brilliant hypnotherapist just down the road’.
As I said, it made perfect sense! However, let me tell you that it does work: you just need to know how to use it. So, how do you use it?
How to use ‘word of mouth’ to your advantage
I’ll give you the key take-away up front and that’s offer an incentive to your client.
Nothing speaks louder than money, but do make sure it is a conditional offer. So, instead of saying to your client something like ‘I”ll give you £10 each time you refer a client to me’. Say something like ‘I’ll deposit £10 into your bank account each time I have a new client give me your name and receive and pay for at least one hypnotherapy session’.
See what I did there? It’s not simply about receiving a name (unless you’re going to ‘cold-call’ them, but I highly discourage you from doing that! So, we must add in a clause about them contacting us. And we must add the clause about receiving some payment from the new client, otherwise it is going to cost you money simply to have their ‘bum in your seat’.
There are variations on this incentive, if you don’t want to offer cold hard cash. In that case you could offer a percentage discount instead, so there’s no need to exchange money both ways.
These are just starting points. Come up with an offer, see what happens and adjust it if required.
Next steps
We offer hypnotherapy both online and face to face, as well as in your own home, if you’re a blue badge holder living within approx’ 10 miles of WF14 9ED.
To book, just send us your availability over the next 10 to 14 days and we’ll set up an initial consultation, to see how we can help you move on with your life:
- Use our online contact form.
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About us
We are Hypnotic Universe (formerly Mirfield Hypnotherapy Centre) and we help you use the power of your own mind to achieve your goals, and live the life that you want.
Disclaimer
We do our best to provide suggestions based on our experience as hypnotherapists and using nationally recognised good quality health education material, such as that provided by the NHS (UK). Information contained on our site does not constitute medical advice and is not intended to replace medical advice. You should speak to your doctor about any health concerns that you have and before making any radical changes to your lifestyle and health and fitness goals, including your quest to reach those goals.
