As a person who enjoys graphic design and have worked self-employed in the graphic arts industry on and off for 20 years, I have always been something of a ‘traditionalist’ in that I preferred to just create my marketing graphics and promotional materials in Photoshop. Now, although I still use Photoshop, it can take a while to create a mrketing template from scratch and – as much as I’d like to – I don’t always have the time, or flexible priorites – that allows the creating of marketing and promotional materials from scratch.
So, whaddya do?
You use Canva! Now, I’m not a shareholder (does Canva even have shares? LOL), nor am I sponsored to create this post…heck, I’m not even a Pro subscriber. But what I am…is impressed by their tools.
So, what is Canva?
It is a free (template-based) graphic design platform which is excellent for making:
- Flyers
- Promotional materials
- Social media marketing materials e.g Instagram posts and Facebook posts etc
- Invitations for events
- Business cards
- and SO much more!
Canva uses a ‘drag & drop’ style interface which makes us of pre-made templates that can be highly customised. You can even create your own graphics and templates from scratch. In short, it’s a highly versatile and powerful platform. Even better news for those of you on smaller budgets is that you can create top quality materials without spending a penny. Although there are paid-for features nd templates available, they’re (refreshingly) just not required.
Canva is an incredibly simple platform to get to grips with and I invite you to try it out, if you haven’t already, as it’s a valuable time-saver. You can sign up or log into to Canva here – and find out more about Canva here.
